For businesses where the value of content marketing may not be as clear-cut as others, it may be worth starting with a buy-in for a pilot or test program, rather than trying to get your boss to go "all-in" at once.
Well developed content with strong and accurate positioning is the foundation on which global culture is forged. With in-house produced content, your brand communicates to the world as a bold representation of itself, of its own ethos with its
own unique perspective.
Your marketing becomes natural, it becomes relevant and subsequently becomes a direct and easy to manage channel to your specific IAO variables.